Army Veteran Helps Expand the CENTURY 21 Brand in Central Kentucky
April 30, 2026 // Franchising.com // ELIZABETHTOWN, Ky. – Century 21 Real Estate LLC affiliates Bluegrass Realty Pros, Inc in Elizabethtown.

The full-service brokerage was founded just over four years ago by former U.S. Army Staff Sergeant and a real estate veteran, Jason Jarstfer, and his wife and Hardin County native, Melissa Jarstfer. Following his high school graduation, Jason enlisted in the U.S. Army, where he was stationed in several locations across the globe, including at nearby Fort Knox, which sparked an interest in central Kentucky. After his service ended in 2005, Jason became a licensed real estate professional in Kentucky in that same year. Since then, Jason has gained extensive experience in real estate sales, and he serves as the principal broker/owner of his own company. Melissa joined the industry in 2017 and became a resource for buyers, sellers, builders, and investors.

Throughout their real estate career, the Jarstfers reinforced their military ties by welcoming several other military veterans into the brokerage and by working closely with nearby military families who provide a robust network of repeat referrals. In addition to their military expertise, the Jarstfers and their agents can help residents throughout central Kentucky with residential and commercial sales, land and investment properties, and real estate auctions.

Now doing business as CENTURY 21 Bluegrass Realty Pros, the firm and its independent sales professionals will have access to the CENTURY 21 brand’s world-class technology, marketing, lead generation, agent learning, and coaching. Agent training was a key contributing factor behind the Jarstfers’ decision to affiliate with the brand, as the CENTURY 21 agent learning resources can significantly expedite the onboarding process.

“Joining a global brand can open so many doors for us, and give our agents plenty of reasons to be excited,” said Jason. “Locally, we’ve already developed a reputation for our ability to position homes to sell effectively. Now, with the global identity of CENTURY 21 behind us, we’re able to more easily spread that reputation into new markets, where our local brand identity hasn’t yet penetrated. The allure of the CENTURY 21 suite of services can also help us attract more mid to top-level agents nearby, as we look to significantly increase the size of our business.”

Although the firm emphasizes integrity-first community relationships, it will pursue opportunities through strategic recruitment and collaborations, staying grounded in its core values.

“We pride ourselves on our ability to leave a lasting impact on every client and community we serve,” said Jason. “I’ve been blessed to call Hardin County home for over 20 years; this is where I’ve started my family, and this is where I want my family to stay. This community has welcomed me with open arms, and it’s since become a part of who I am. Both my agents and I feel a true sense of connectivity with the areas we serve, and our goal to make central Kentucky a better place is our personal passion.”

Elizabethtown is just under 50 miles south of Louisville, only 15 minutes from Fort Knox, and sits directly on I-65. Known for its strong military ties thanks to the nearby installation, the area supports a diverse community of active-duty service members and veterans, along with other families coming to the region for its southern charm and proximity to Louisville. Nearby Mammoth Cave National Park, the largest cave system in the world, and Rough River Lake also attract thousands of outdoor enthusiasts every year.

“Bluegrass Realty Pros is truly a unique operation, as it blends the importance of family values with the noble cause of helping our nation’s service members,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “Jason, Melissa, their daughter, and their affiliated sales professionals have all built this business from the ground up, while establishing long-term relationships and building a reputation amongst the local military community. These values naturally align with the CENTURY 21 brand, and we’re excited to help provide an even stronger support system for the Jarstfers as they look to grow their company name.”

Source CENTURY 21
– Source: Franchising.com